Privacy Policy

We respect your privacy and appreciate the importance of your trust. As part of our efforts to help you understand how we handle the personal information you share with us on our websites and related platforms (including, without limitation, social media pages, and mobile sites (collective, the “Website”)), this Privacy Policy sets forth the categories of information that we may collect from you, how such information is collected, our business purposes for collecting such information, and how certain information may be shared with our business partners.

Our Website is not directed to or intended for individuals residing outside of the United States of America.  We do not knowingly collect any personal information from persons outside of this territory.  If you are a resident of a country other than the United States of America, please contact us to remove your information and opt out of promotional opportunities using the contact information provided below.

1. Types of Information that We Collect.

We may collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you, your household, or your device.  The following table describes the categories and specific types of personal information that we collect, and how long we retain such personal information:

CategoryExamples
IdentifiersYour full name, social media handle(s), address, Internet Protocol (IP) address, email address, device identifier, cookies, beacons, pixel tags or similar identifiers
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Your full name, address, telephone number
Protected classification characteristics under California or federal lawAge, race, ethnicity, gender, marital status, income, health issues
Commercial InformationAbandoned surveys or other forms, website pages viewed.
Internet or other similar network activityBrowsing history, search history, information on your interactions with our Website, emails or advertisements.
Geolocation dataLocation by zip code or state
Sensory dataPhotographs, images, videos, and recordings of your voice (such as if you post a testimonial video on our website)
Inferences drawn from other personal informationInferences drawn from or created based on any of the information identified above
Sensitive personal informationPersonal survey information collected and analyzed concerning your health.

2. How We Collect Personal Information

Information Provided by You:

The type of personal information that we collect depends on your use of the Website and what information you provide to us. For example:

  • If you sign up to be a part of our mailing list, you will be asked to provide us with your e-mail address.
  • If you fill out a survey, you may be asked for certain demographic information, such as your age and income ranges.
  • If you participate on any of our social networking platforms, we may access any photographs, messages or other data that you have posted on our social network pages.

Information We Receive:

We and our third-party service providers may also use a variety of technologies that automatically or passively collect information about how our Website is accessed and used (known as “Usage Information”) by you. “Usage Information” may include the type of browser and device you used to access our Website, your operating system and application version, the web pages accessed by you, the time you accessed these web pages, preceding web page views, and your use of any features or applications on our Website. Statistical data like this helps us understand what is interesting and relevant to our visitors, so we can best adapt our content for your benefit.

We and our third-party service providers may also automatically collect an email address, IP address, location, carrier information or other unique identifier information from the computer, mobile device, or other device you use to access our Website, and from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We may use this information to, amongst other things, administer our Website, help diagnose server problems, analyze trends, track web page movements, improve our Website, match collected information to postal addresses, help identify you, and gather broad demographic information for collected use.

Cookies and Other Technology:

Like many sites, our Website may employ cookies, JavaScript tags, web beacons or pixels (also known as clear GIF technology or “action tags”) to speed your navigation of our Website, recognize you and your access privileges, and track usage of our Website. Cookies are small pieces of information that are stored as text files by your Internet browser on your computer’s hard drive. We use both persistent cookies and third-party cookies. Persistent and third-party cookies enable us to track and target the interests of our visitors to enhance your experience on our Website. Persistent cookies are used to make it easier for you to navigate our Website and remain on your hard drive for an extended period of time. Third-party cookies are only used for short-term tracking. We also work with outside service providers to manage cookies in order to analyze your activities across our Website over time. This allows our providers to adapt certain advertisements and offers for you based on your online activity.

Most Internet browsers are initially set up to accept cookies. You may download an opt-out cookie here to disable any and all cookies we employ to track and enhance your user experience– however, your ability to use the website will be then limited and/or unavailable.

Please note that this opt-out is cookie-based (i.e., a cookie must be on your computer to tell our systems that you have opted-out). If you delete, block or otherwise restrict all cookies, this opt-out may not be effective. Further, because different computers, mobile devices and different Internet browsers all require their own version of the opt-out cookie, you must perform this opt-out process on all computers and browsers for which you wish to be opted-out.

3. Our Children’s Policy.

Our Website is not directed to children under the age of sixteen (16). Children may not use our Website, and we do not knowingly collect any personal information from children under the age of sixteen (16). We have no way of distinguishing the age of individuals who access our Website. If a child has provided us with personal information, the parent or guardian should contact us to remove the information and opt out of promotional opportunities using the contact information provided below.

We use the information that we collect about you for a variety of business and commercial purposes.  We also may share your information with certain third parties who assist us in providing services to our visitors. 

4. Use and Sharing of Your Information.

The following chart shows how we may use and share your personal information:

PurposeCategories of Personal Information UsedShared With Third Parties
Verifying your identityIdentifiers; Personal information categories listed in the California Customer Records statute; Sensitive personal informationAffiliates; Service Providers
Responding to your communicationsIdentifiers; Personal information categories listed in the California Customer Records statuteAffiliates; Service Providers
Communicating with you about surveys, sweepstakes entries and other similar activities through our WebsitesIdentifiers; Personal information categories listed in the California Customer Records statute; Internet or other similar network activity; Sensory data; Inferences drawn from other personal informationAffiliates; Service Providers
Emailing newsletters and emailing and/or texting other promotional materials for those persons on our mailing and/or text message listsIdentifiers; Personal information categories listed in the California Customer Records statute; Commercial Information; Inferences drawn from other personal informationAffiliates; Service Providers
Providing you with access to certain areas and features on the WebsiteIdentifiers; Commercial Information; Internet or other similar network activity; Geolocation data; Inferences drawn from other personal informationAffiliates; Service Providers
Inviting you to participate in surveys, sweepstakes or testimonials regarding matters such as our Website, its content, and third-party products, and reviewing your responses to the sameIdentifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Sensory data; Inferences drawn from other personal information; Sensitive personal informationAffiliates; Service Providers
Adapting content, advertisements and offers that we provide you directlyIdentifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Sensory data; Inferences drawn from other personal information; Sensitive personal informationAffiliates; Service Providers
Sending you emails and other marketing communicationsIdentifiers; Personal information categories listed in the California Customer Records statute; Commercial Information; Internet or other similar network activity; Geolocation data; Inferences drawn from other personal informationAffiliates; Service Providers
Storing and archiving visitor recordsIdentifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Inferences drawn from other personal information; Sensitive personal informationAffiliates; Service Providers
Monitoring and analyzing trends, usage and activities in connection with our WebsiteIdentifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Sensory data; Inferences drawn from other personal information Affiliates; Service Providers
Improving the Website and our visitors’ experienceProtected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Sensory data; Inferences drawn from other personal informationAffiliates; Service Providers

We also may share your personal information for the following reasons:

  • To respond to subpoenas, court orders, and other legal process, or as otherwise required by law;
  • To exercise our legal rights or to defend ourselves against legal claims, to enforce our contracts, to investigate, respond to and resolve problems or inquiries (including governmental inquiries), or to permit us to pursue available remedies or limit the damages that we may sustain;
  • In connection with an actual or potential merger, sale, acquisition, assignment, or transfer of all or part of our assets, affiliates, lines of business, services, including at bankruptcy;
  • With our affiliates, subsidiaries, or parent companies (“Affiliates”) who process personal information on our behalf as our service provider or with whom we have partnered with to jointly offer a product or promotion; and
  • With your consent.

5. Security and Your Information.

No data transmission over the Internet or website can be guaranteed to be secure from intrusion. However, we and our service providers maintain commercially reasonable physical, electronic and procedural safeguards to protect your personal information in accordance with data protection legislative requirements. 

6. How Long We Will Retain Your Information.

We will not retain your personal information for longer than necessary. Your e-mail address will be retained on our mailing list until you request that we stop sending you advertising communications. We will retain your other personal information for business record and legal purposes.  For example, we may keep just enough of your personal information to ensure that we can prove compliance with your request to erase your personal information, or to exercise or defend our legal claims.

7. Third Party Links and Services.

Our Website contains links to third-party websites, products and services. We do not control such linked websites and this Privacy Policy does not apply to those websites. We encourage you to read the privacy policy of any third-party website that you visit before you provide any information to that website’s owner.

8. Changes and Updates to our Privacy Policy.

We may change this Privacy Policy at any time without prior notice to you. Any changes that we make will be effective immediately upon our posting of the revised Privacy Policy on our Website. Your continued use of our Website constitutes your consent to any changes made. We will use your personal information in a manner consistent with the Privacy Policy in effect at the time you submitted your personal information, unless you later consent to a revised policy. We encourage you to periodically review this page for the latest information on our privacy practices.

9. Your Personal Information Rights Under State Law.

As you may know, California, Virginia, Colorado, Connecticut and Utah have enacted laws that provide their residents with certain rights with respect to the access and control of their personal data. For your convenience, we have summarized these rights here. In the event you wish to contact us regarding any of these rights, or for any other reason, please refer to the instructions provided in Section 11 below.

  • Access your personal data: You have the right to request that we disclose what categories of personal information we collect, use, disclose and sell. However, we are not obligated to provide you with this information more than twice in a twelve (12) month period.
  • Correct your personal data: You have the right to request that we correct inaccurate personal information about you.
  • Delete your personal data: You have the right to request that we delete your personal information that we have collected and/or maintained.
  • Limit the use and disclosure of your sensitive personal data: You have the right to limit our use or disclosure of your sensitive personal data.  You can select your preferences by clicking the “Your Privacy Choices” link at the bottom of our website.
  • Opt-out of automated decision making: You have the right to opt-out of automated decision-making technology.
  • Opt-out of the sale or sharing of your personal data: You have the right to opt-out of the sale or sharing of your personal information by a business.  Our use of tracking technologies may be considered a “sale” or “sharing” under applicable law.  You can opt-out of being tracked by these third parties by clicking the “Do Not Sell or Share My Personal Information” link at the bottom of our website and selecting your preferences or by broadcasting an Opt-Out Preference signal, such as the Global Privacy Control (“GPC”) on the browsers and/or browser extensions that support such a signal.  Please note that your use of our website may still be tracked by us and/or our service providers. We do not knowingly sell or share the personal information of viewers under 16 years of age.
    • Categories of personal information disclosed that may be considered “sale”/ “sharing” under applicable law: Identifiers; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Sensory Data; Inferences drawn from other personal information; Sensitive personal information.
    • Categories of third parties to whom personal information was disclosed that may be considered “sale”/ “sharing” under applicable law: Service providers (including, but not limited to, advertisers and marketing partners, data analytics providers, and social media networks) and Affiliates.
  • No Retaliation or Discrimination: You will not receive discriminatory treatment by us nor will we retaliate against you in response to your exercise of your privacy rights pursuant to applicable law.
  • Authorized Agent: You have the right to designate an authorized agent to make a request pursuant to applicable law on your behalf. Please note that you must provide your authorized agent written permission to so act on your behalf, and your authorized agent must provide us with a copy of this document.

Please note that while we will try to accommodate your requests, there may be times when we might not be able to help.  For example, we may keep just enough of your personal information to ensure that we can prove compliance with your request to erase your personal information, or to exercise or defend our legal claims.

10. California “Shine the Light” Inquiries.

In addition to Section 9 above, Section 1798.83 of the California Civil Code permits California residents who have provided their personal information to us to request data regarding our disclosure of their information to third parties for direct marketing purposes.

In the event you wish to contact us regarding the foregoing, please refer to the instructions provided in Section 11 below. Please specify in your communication that you are making a “California Shine the Light” inquiry.

11. Questions or Requests?

If you have any questions regarding our use of your personal information, please contact us using the information below.  

Email: [email protected]

If you are a resident of California, Virginia, Colorado, Connecticut or Utah

You may submit a request to view or delete the categories of personal information we have collected from you through our Request Form here.

Last Revised: April 15, 2024

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